RBSs Internationalization Models Into Mexico As An Emerging Markets Essay

RBSs Internationalization Models Into Mexico As An Emerging Markets Using Country Of Origin Audit 2038 - Essay Example These are all factors and reasons that have necessitated the need for RBS to look for a new international destination where the company can continue its business in the manner that it has done in the British for years. But for the company to succeed with internationalisation, it is important that a market research will be conducted in the targeted market (Subhash, 2006). This market research proposal begins the process of actual market research of Mexico as an emerging market. When the need to adopt sustainability strategies as a means of avoiding possible decline of a product arises on a given market, there are several modalities that can be used to salvage the situation. Paul, Alan and Arun (2014) mentioned that companies can resort to the use of new product development as a means of responding to this situation. Another solution is internationalisation, which finds an entirely new market base for the product or service (Oviatt and McDougall, 2012). As RBS selects the use of internationalisation, there are some important questions that the company has to answer. These questions form the central problem of the research proposal. The first problem has to do with the country-based factors of Mexico that makes it either conducive or challenging for RBS. There is also the problem of banking industry based factors of Mexico that makes the country either conducive or challenging for RBS’s internationalisation ambition. Finally, there is the problem of s electing the best internationalisation model that meets the current internal position of RBS as well as the external factors the company is faced with as it seeks to enter Mexico. With the identified research problems given above, the market research will be performed with the aim of identifying the best means by which RBS can enter the Mexican market with all opportunities